Public service announcements promote desired values and behavior and discourage unhealthy or undesired behavior with varying degrees of efficacy, ranging from the failure of mixed messages to well-publicized successes. “The creation of policies
The holiday season always brings to mind a focus on gratitude, from homespun images of saying grace around the dinner table to awkward expressions of gratitude pulled from employees around the conference table. Despite the rote recitation of
Well developed processes guide activity. However, many people find that processes instead hinder activity, a common and consistent enough occurrence that the very word process makes people wince with fear or distaste. To reverse the negative
Almost every business goes through a SWOT process in which a team is assembled to assess strengths, weaknesses, opportunities, and threats. Oftentimes, management brings in an objective, third-party consultant when the internal team realizes
You know what you do. You know you do it well. However, potential clients might not know that and your marketing kit might not convey an adequate understanding of what, exactly, it is that you do. The key to effective packaging lies in
Action without forethought leads to disastrous consequences; however, too much thinking results in procrastination. There’s a happy medium in there somewhere that every businessperson needs to tap within themselves and their employees.
As children we learned the Golden Rule: Treat others as you wish to be treated. In business, however, we see winners and losers and those that win don’t appear to play by the rules. Read articles on systemically poor treatment of workers by such ...
Business has always been hectic, making multiple and often simultaneous demands upon our time. The great promise of digitization enabling us to do things faster and more accurately didn’t relieve the pressure, but added to it with a generous
The objective of every business, besides making a healthy profit, is growth. Almost every business owner or executive entertains ambitions of world domination, admitted or not. Some leaders find themselves positions for beautiful serendipity: