Mindful Client Acquistion - The Heggen Group

What is Mindful Client Acquisition?

When a professional goes freelance, starts up a consultant firm, or otherwise goes into business for himself, many succumb to hunger. They hunger for clients--any clients--to generate income that will sustain this adventurous and exciting new career. That mindless hunger often results in mindless marketing that leads to undercutting the ...
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Manage Time - Heggen Group LLC

Manage Time, Not Effort

Search on Google for “manage time, not effort” and a second later the ubiquitous search engine will yield about 607,000,000 results. If you want to waste a lot of time, start reading the content behind those links. Most of us, however, have neither that kind of time to waste nor ...
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Find Your North Star: Organization-wide Strategies

Especially pertinent for larger companies divided into departments and spread across multiple branch offices, executives must find ways to align employees so all are working toward the same objectives. This calls for strategies that transcend departmental goals and focus on the business as a whole. The first hurdle in launching ...
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Design of Quality : Consistent Results

Design of Quality : Consistent Results

Like spirituality, we know quality when we see it, even if we can’t give it an objective definition. Quality, by its very nature, is subjective. After the wholesale application of built-in obsolescence in the 1950s, 1960s, and 1970s failed to compete with foreign products that outlasted and worked better American ...
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Are Your Teams Rowing Together?

In some ways, sculling team serves as a metaphor for business.  The image of teamwork with all people rowing in rhythm and in the same direction applies to business strategy. In order for everyone on your staff to push and pull in the same direction to take the business where ...
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Beginning Anew: A Process of Transition

Ancient Greek philosopher Heraclitus of Ephesus is accredited the oft-repeated quotation, “Everything changes and nothing stands still.” The words have been manipulated throughout the ages, all to the same general effect: The only constant about change is change itself. Aside from wordplay, the words prove prophetic in matters large and ...
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All Work and No Play

As if the holidays didn’t impose sufficient stress upon normal human beings, those in management must also cope with the added burden of managing not only their own stress but also the stress of those who report to them. After all, that’s what good bosses do. They make every effort ...
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Cascading Goals

Corporate culture and strategy follow the truisms of plumbing. Like water, communication always runs downhill. In other words, business success begins at the top and flows down through the ranks to the people who actually do the work of carrying out the business. All too often, the folks sitting in ...
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Unique = Competitive Advantage

What makes your business unique also gives it a competitive advantage, regardless of your industry niche. Take a look at the biggies, like Walmart. This enormously successful discount retailer built its empire on low prices without regard for product quality, customer service, or even living wages for rank-and-file employees. Catering ...
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Align Vision to Values

If your news feed looks anything like mine, you’ll have noticed a trend in articles that speaks to business ethics as applied to the people who work for you as well as the clientèle you serve. Humane treatment of employees becomes crucial in attracting and retaining qualified people, especially in ...
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